My friend George is taking a month off to travel to Albania, Montenegro and Bosnia. He recently set up a company in Bucharest making (and selling) the most perfect eclairs. But building up a new company is hard work, George is a perfectionist and he’s exhausted. George said he would like to write articles and I said I’d like to publish them. I also said I would write an article about how to write an article — and here it is. (more…)