A lot of money is being invested into the development of a brand for Romania but this can only lead to embarrassment and financial loss. Branding a country requires a level of coordination and trust that is unattainable in Romania. According to Charles Brymer, chairman of Interbrand, “Creating a brand program for a country demands an integration policy that most countries do not possess – the ability to act and speak in a coordinated and repetitive way.” (more…)
Category: On Romania
Romania not interested in European Parliament
Romania will have an election for the European Parliament (EP) later this autumn but not only are there few candidates prepared to stand, a lot of the population seems to be unaware of the election.
As part of their EU accession obligations, both Bulgaria and Romania must hold EP elections this year. Bulgaria did so in March and the Romanian election will take place on 26 November. (more…)
Romania becoming a desert
The climate is changing in Romania. The land is being dried up by increasingly hot summers, torrential downpours are becoming the norm and the side-effects of rapid economic growth are damaging the environment.
Parts of eastern Romania have become so arid that farming is impossible and in other areas, over-grazing threatens to destroy all plant life and usher in an era of desertification. (more…)