Tag: Bucharest

  • My Pulitzer Prize

    I published an article on Huffington Post on January 1st 2014 called Thank You Romania and it went viral. Over 11,000 people liked it on Facebook and everyone I met in Romania seemed to have seen it. Apparently it was just what was needed in Romania – a positive article to balance all the scaremongering by the British tabloids about the „Romanian immigrant invasion’. By now, almost two months later, everyone knows that story is a joke but for Romanians a bitter taste remains; it’s hard for them to accept that they’re disliked – even hated – in the UK.

    When Formula AS, a leading Romanian weekly newspaper, asked me to do an interview based on my brief analysis of the British tabloids in my Thank You Romania, I jumped at the chance. (more…)

  • Crisis? What crisis?

    greva_generalaSomething strange happened to me last week.  I was at the recycling bins with my 7 year old son Luca (who likes to practice karate chops on chunks of polystyrene) when a garbage truck pulled over. Two fat guys got out, wandered over and helped us to load our Ikea waste into the containers. I couldn’t understand it, what on earth had got into them? I’m used to garbage men being morose and sarcastic, reluctantly moving the waste they’re hired to shift but never lifting a finger to do more. Why were they suddenly being helpful? Could it be because of the crisis? Are they afraid for their jobs? (more…)

  • Does Serbia need a brand?

    beograd_april-08-26When discussions about promoting Serbia take place the following comment often comes up: “shouldn’t we develop a country brand?” The short answer is “NO”.  I am from Scotland, I now live in Romania, and I would like to share my opinion of branding countries.  I hope that Serbia can learn from the mistakes of others.

    A lot of money has been wasted by successive Romanian Governments in developing absurd country brands and it certainly hasn’t resulted in more tourists or investors.  Their most recent slogan was “Romania – Land of Choices” and I am still trying to work out what it means. (more…)

  • It’s a disaster

    img_9832Preparing for disasters is an industry and also an attitude. There are lots of professionals flying around the world advising governments how to prepare for earthquakes, floods and natural disasters; thousands of humanitarian aid agencies rush in when disaster strikes and there are public officials everywhere whose job is to prepare the public for the worst — not to mention firemen, policemen, medical workers and soldiers who invariably form the front line of any disaster relief efforts. I have some experience of this profession. (more…)

  • Diary of a bike

    brompton_bikeI got ridden to Laurentiu’s house in the dark on a road through the centre of Bucharest, a road that is usually crowded but at that moment was deserted because it was the middle of the night; Laurentiu appeared in his pajamas and handed over a disk, a memory stick, said farewell and we were off — but only for a bit as time was pressing and I got folded up and put in the back of a taxi as my Master feared we wouldn’t make it on time, and his fears were probably justified as it is rather a long way to the airport.

    I could hear the taxi driver complaining about how expensive spare parts are for Dacia Logans, “more expensive than the most expensive German cars” he said, and he believes Japanese cars are the best and my Master concurred.  At the airport I was handed to a man in a tie who put me on a revolving machine and then wrapped me in thin polythene until I was hermetically sealed and almost unrecognisable — but then an unseemly argument ensued at the Lufthansa desk about their demand for a 70 Euro fee for putting me on the plane; we went to the cash office where negotiations resumed and the price fell to 35 Euro due to my diminutive stature. (more…)