When discussions about promoting Serbia take place the following comment often comes up: “shouldn’t we develop a country brand?” The short answer is “NO”. I am from Scotland, I now live in Romania, and I would like to share my opinion of branding countries. I hope that Serbia can learn from the mistakes of others.
A lot of money has been wasted by successive Romanian Governments in developing absurd country brands and it certainly hasn’t resulted in more tourists or investors. Their most recent slogan was “Romania – Land of Choices” and I am still trying to work out what it means. (more…)
I was asked to write an article for Dilema Veche on the theme “what can we expect in 2010?” and this is what I think. But what do you think? Please leave your comments below. Rupert Wolfe Murray
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Preparing for disasters is an industry and also an attitude. There are lots of professionals flying around the world advising governments how to prepare for earthquakes, floods and natural disasters; thousands of humanitarian aid agencies rush in when disaster strikes and there are public officials everywhere whose job is to prepare the public for the worst — not to mention firemen, policemen, medical workers and soldiers who invariably form the front line of any disaster relief efforts. I have some experience of this profession. 
Last Christmas I bought myself an 80 megabyte iPod. This was a bit of a cheat considering it cost more than the presents I got for my loved ones, but I bought it through the company and justified it that way. Although iPods look amazing they are a pain in the butt because in order to use them you must download iTunes, Apple’s software, and this takes up 80 megabytes. And iTunes has its own way of organising your music, which I have still failed to understand, and this bugs me as I spent a long time thinking up a good filing system for my music. 
I am sitting in a Ministry of Culture seminar about film making and it has all the hallmarks of a rotten event: a huge queue at the registry desk (but nobody saying hello), nowhere for coats, coffee servers arguing among themselves, an electrical fault that the secretary of state loudly complains about, doors that squeak horribly every time someone comes in (and there was a constant flow of latecomers), a loud buzzing noise from the speakers and technical problems with the presentations.