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When discussions about promoting Serbia take place the following comment often comes up: “shouldn’t we develop a country brand?” The short answer is “NO”.  I am from Scotland, I now live in Romania, and I would like to share my opinion of branding countries.  I hope that Serbia can learn from the mistakes of others.

A lot of money has been wasted by successive Romanian Governments in developing absurd country brands and it certainly hasn’t resulted in more tourists or investors.  Their most recent slogan was “Romania – Land of Choices” and I am still trying to work out what it means. read more…

I was asked to write an article for Dilema Veche on the theme “what can we expect in 2010?” and this is what I think.  But what do you think? Please leave your comments below. Rupert Wolfe Murray

This year will be much like 2009: political infighting, economic crises and passive discontent.  Nothing new or useful can be expected from the new government and the media will be filled with the arguments and illicit affairs of Romania’s irresponsible leaders. read more…