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Our Team

Our PR and film-making team


Rupert Wolfe Murray, PR Consultant

After graduating in history and politics from Liverpool University Rupert Wolfe Murray hitched to Tibet, where he taught English and wrote a travel book.  Subsequently he got into journalism and contributed to BBC Radio Scotland, the Daily Telegraph, the Independent and won a trip to the Philippines as one of the winners of the Young Travel Writer of the Year Award (London Observer, 1989).

Rupert covered the Romanian revolution as a journalist and worked with Laurentiu Calciu in the shooting of video material in January 1990.  He subsequently managed NGO projects in Romania, Bosnia, Kosovo, Scotland and Albania and came back to Romania as a PR Consultant in 1999.

Together with Iulia Sebesan, Rupert set up Productive International with the aim of providing innovative PR solutions and making documentary films. Since then, he has produced a number of documentaries with Laurentiu Calciu (see "Our Films" for more details.)

Click here to find Rupert on Linked In.



Iulia Măruşcă, Manager
Iulia has a degree in Communications from the University of Bucharest. Before Productive she worked in advertising and In 2004 she proudly became an advertising industry drop-out and, after a few months of soul searching, she had the fortune of running into Rupert Wolfe Murray.

The two of them have been working together under the Productive banner ever since. Iulia’s responsibilities in the company include both challenging admin work (understanding the Byzantine Romanian accounting system), as well as thinking up communication strategies, coordinating PR and film jobs for various clients. 

Iulia’s aims for the future are to build up the company portfolio with projects that really make a difference.










Laurenţiu Calciu, DocumentaryFfilm Director

Laurenţiu was raised in Bucharest. When the Revolution came in 1989 he was a maths teacher. Soon after, he got hold of a VHS camera and started filming the new democracy emerging in the Bucharest streets in 1990, with Rupert Wolfe Murray.

Portraying real life on film was his passion and he decided to pursue it professionally.  In 1991 he was admitted to the National Film and Television  School in UK, where he was awarded a Post Graduate Diploma in Documentary Filmmaking.

After graduating in 1995 he returned to Romania to teach documentary film-making and then in 1997 left for Greece, where he shot a documentary about life in the Dodecanese Islands, he spent months filming on a container ship that was sailing from Greece to Japan and made a documentary about the route of Jason and the Argonauts through the states on the coast of the Black Sea.

In Romania he directed the award winning documentary “The Land is Waiting”, as well as several other short and full length documentaries about Roma life, such as Romale (a series of 9 short films), and Together for the Roma Communities.

Laurentiu's most recent film is After the Revolution, a 90 min documentary about the aftermath of the Romanian Revolution, shown at film festivals in Romania and Europe, and Openfellas, a documentary commissioned by the Soros Foundation in Romania.


Horia Măruşcă: Film Director and Editor
Horia has edited most of the films shot by Laurentiu Calciu: The Land is Waiting, Openfellas, Roma'le, Earthquake!, Little Farmers). 

In addition, Horia has directed a series of documentaries on child protection for one of our British clients: The Children's High Level Group.  He has also directed several project documentaries for DFID, the UK Government's Department for International Development, and facilitated the production of scores of other films (as a fixer).

Horia holds a degree in Journalism and Communication Studies from the University of Bucharest, where he learnt video editing, photography, and graphic design. Add a good working knowledge of computers to the recipe and you’ll understand why Horia is always busy. 

Working on something mentally (and visually) stimulating is what Horia considers essential for getting up from bed each morning with a smile. Something he managed to do till now, both personally and professionally, and he hopes to keep doing in the future.




Maria Farcaş, Copy Writer & Creative Innovator
After studies in languages and literature, Maria Farcaş quite accidentally stumbled into the tempting and deceiving field of advertising in which she never made a career. There followed a courageous resignation and three years of extensive traveling, sprinkled with writings about fascinating places, some soul-searching and occasional odd jobs in far-off countries.

Presently, Maria occupies herself with a variety of jobs within Productive, from article writing, translating to assisting in the production of  documentary films. In parallel, she is involved in making the buzz around Rozalb de Mura, a new cutting edge Romanian fashion brand. Maria is also part of Liste Noire, an interior design group intent on beautifying spaces and adjusting them to the greatness of their owners.  Her latest project involves the setting up of an online vintage clothing store: www.dearhunters.ro 

Maria was never enthusiastic about making future plans and as it turned out they have often been overthrown by a totally surprising reality. Nevertheless, she will definitely stick with the Productive team on their way to becomimg a well-known documentary film and PR company. The future includes extensive traveling as an arts ambassador for Romania's Cultural Institute and escaping the atrocious rental market of Bucharest.